Long time client Datatag took the CESAR Scheme to LAMMA once again this week. The news being Kubota’s adop­tion of CESAR for their larg­er Series of trac­tors.

As well as a full dis­play on their own stand New Wave arranged for CESAR to be fea­tured on the Kub­o­ta stand and in a video shot on the open­ing day of the show, by Kub­o­ta, for release on Social Media.

The com­plet­ed video, post­ed on Kubota’s Face­book page, had over 2,200 views with­in a week of the show!

Datatag ID Lim­it­ed at Lam­ma 2018

Did you catch Datatag ID Lim­it­ed at LAMMA Show speak­ing to vis­i­tors about how Kub­o­ta cus­tomers will ben­e­fit from the peace of mind of the #CESARScheme? #LAMMA18In case you missed it, check out the high­lights from last week’s event:

Post­ed by Kub­o­ta on Tues­day, 23 Jan­u­ary 2018


The joint (Datatag & Kub­o­ta) press release is not­ed below.

Kub­o­ta UK has announced its adop­tion of the offi­cial CESAR Scheme for its M Series range of trac­tors.


Kub­o­ta UK adopts CESAR for M Series trac­tors

Dave Roberts, Man­ag­ing Direc­tor at Kub­o­ta UK, com­ment­ed: “As a man­u­fac­tur­er, it’s our respon­si­bil­i­ty to do all we can to make our prod­ucts as appeal­ing as pos­si­ble to our cus­tomers and less attrac­tive to crim­i­nals.

Datatag ID is proven in pro­tect­ing and reduc­ing machin­ery theft as well as being an essen­tial tech­nol­o­gy for recov­er­ing stolen equip­ment.”

Chris Har­ri­son, Sales Direc­tor at Datatag ID Ltd, said: “We have been work­ing in part­ner­ship with Kub­o­ta UK for a num­ber of years help­ing to pro­tect its mar­ket lead­ing range of mini-exca­va­tors. It’s fan­tas­tic that the busi­ness has now decid­ed to expand its sup­port of CESAR for its M Series trac­tors.”

The Datatag ID sys­tem works by giv­ing each piece of equip­ment a mul­ti-lay­ered ‘fin­ger­print’ that thieves can­not remove. Each Kub­o­ta M Series trac­tor will be fit­ted with four tam­per evi­dent reg­is­tra­tion plates with a unique reg­is­tra­tion num­ber, RFID tags, Datat­dots and foren­sic DNA.

CESAR oper­ate a 24x7 call cen­tre which the police and oth­er enforce­ment agen­cies can use to estab­lish the iden­ti­ty and own­er­ship of CESAR reg­is­tered equip­ment. CESAR pro­tects over 250,000 pieces of equip­ment and the recov­ery rate for stolen CESAR reg­is­tered machines is more than dou­ble that for unreg­is­tered equip­ment.

Karen Tip­ping, Kub­o­ta UK’s mar­ket­ing man­ag­er, con­clud­ed: “As a busi­ness, we are always look­ing at new ini­tia­tives that will ben­e­fit our cus­tomers, par­tic­u­lar­ly when it comes to machine secu­ri­ty. Kub­o­ta and Datatag will be work­ing togeth­er, in the com­ing months, to fur­ther pro­mote crime aware­ness and pre­ven­tion.”