Long time client Datatag took the CESAR Scheme to LAMMA once again this week. The news being Kubota’s adoption of CESAR for their larger Series of tractors.

As well as a full display on their own stand New Wave arranged for CESAR to be featured on the Kubota stand and in a video shot on the opening day of the show, by Kubota, for release on Social Media.

The completed video, posted on Kubota’s Facebook page, had over 2,200 views within a week of the show!

Datatag ID Limited at Lamma 2018

Did you catch Datatag ID Limited at LAMMA Show speaking to visitors about how Kubota customers will benefit from the peace of mind of the #CESARScheme? #LAMMA18In case you missed it, check out the highlights from last week's event:

Posted by Kubota on Tuesday, 23 January 2018


The joint (Datatag & Kubota) press release is noted below.

Kubota UK has announced its adoption of the official CESAR Scheme for its M Series range of tractors.


Kubota UK adopts CESAR for M Series tractors

Dave Roberts, Managing Director at Kubota UK, commented: “As a manufacturer, it’s our responsibility to do all we can to make our products as appealing as possible to our customers and less attractive to criminals.

“Datatag ID is proven in protecting and reducing machinery theft as well as being an essential technology for recovering stolen equipment.”

Chris Harrison, Sales Director at Datatag ID Ltd, said: “We have been working in partnership with Kubota UK for a number of years helping to protect its market leading range of mini-excavators. It’s fantastic that the business has now decided to expand its support of CESAR for its M Series tractors.”

The Datatag ID system works by giving each piece of equipment a multi-layered ‘fingerprint’ that thieves cannot remove. Each Kubota M Series tractor will be fitted with four tamper evident registration plates with a unique registration number, RFID tags, Datatdots and forensic DNA.

CESAR operate a 24×7 call centre which the police and other enforcement agencies can use to establish the identity and ownership of CESAR registered equipment. CESAR protects over 250,000 pieces of equipment and the recovery rate for stolen CESAR registered machines is more than double that for unregistered equipment.

Karen Tipping, Kubota UK’s marketing manager, concluded: “As a business, we are always looking at new initiatives that will benefit our customers, particularly when it comes to machine security. Kubota and Datatag will be working together, in the coming months, to further promote crime awareness and prevention.”