The Con­struc­tion Equip­ment Association’s offi­cial CESAR Scheme passed anoth­er mile­stone on the open­ing dat of Hill­head in June as JCB unveiled the 275,000th CESAR reg­is­tered machine on its stand at Hill­head. The new JCB 220X tracked exca­va­tor, man­u­fac­tured at JCB Heavy Prod­ucts in Uttox­eter, took cen­tre stage on JCB’s large and impres­sive exhi­bi­tion stand.
JCB, one of the ear­ly adopters of the CESAR Scheme in 2007, also reg­is­tered the 100,000th machine, a JCB 541–70 Load­all, back in Octo­ber 2012.
JCB’s UK Sales Direc­tor Steve Smith is pic­tured with Rob Oliv­er, CEA Chief Exec­u­tive, and Datatag’s MD Kevin How­ells.
Com­ments at the unveil­ing:
Steve Smith JCB: “We’re delight­ed to reg­is­ter the 275,000th CESAR plate on our new JCB 220X which is the cen­tre­piece of our stand this year. I know that our many cus­tomers have ben­e­fit­ted from the pro­tec­tion the CESAR sys­tem over the years, with thefts reduced by over 70% since its launch.”
Rob Oliv­er CEA, “Time flies! It hard­ly seems near­ly six years since we were at Roces­ter to unveil the 100,000th CESAR reg­is­tered machine. It’s through the con­tin­ued sup­port of lead­ing man­u­fac­tur­ers, like JCB, that the whole indus­try ben­e­fits from few­er thefts thanks to CESAR’s theft deter­rent effect and improved rates of recov­ery.”
Kevin How­ells, CEO at Datatag, “When we launched CESAR at JCB in 2007 we had no idea of the impact it would have in reduc­ing equip­ment crime. I would like to thank JCB, along with the wider indus­try, for their con­tin­ued sup­port of CESAR and for their help today in cel­e­brat­ing this impor­tant mile­stone.”
The offi­cial CESAR scheme is made up of state-of-the-art, mul­ti-lay­ered, secu­ri­ty mark­ing tech­nolo­gies sup­plied by Datatag includ­ing unique­ly num­bered tri­an­gu­lar tam­per evi­dent ID plates, RFID tags, micro­scop­ic Datata­dots, and foren­sic DNA.
Once a machine is fit­ted with the CESAR sys­tem its details are record­ed on Datatag’s secure data­base which, in the unlike­ly event of a theft, police can access 24/7 enabling them to iden­ti­fy the stolen machine at the road­side and return it to its right­ful own­er. The theft deter­rent ben­e­fit of CESAR is such that many lead­ing insur­ers pro­vide insur­ance pre­mi­um dis­counts of up to 20% for CESAR pro­tect­ed and reg­is­tered equip­ment.
Datatag also pro­vides secu­ri­ty mark­ing sys­tems for ATVs, 4x4s, trail­ers, bikes and boats which have a proven record in reduc­ing thefts and increas­ing stolen prop­er­ty recov­er­ies and man­age the offi­cial secu­ri­ty and reg­is­tra­tion schemes for the Marine and Motor­cy­cle Indus­tries.