Maximising the effectiveness of a social media campaign calls for careful planning, creative content  creation and effective targeting.

However, in B2B marketing, in today’s ‘cluttered’ social media scene, a ‘Trident’ strategy is required to maximise results. Owned media, earned media and paid media, the 3 prongs of the strategy,¬†can all drive new prospects to your web site supplying a ‘funnel’ of new prospects.