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Max­imis­ing the effec­tive­ness of a social media cam­paign calls for care­ful plan­ning, cre­ative con­tent  cre­ation and effec­tive tar­get­ing.

How­ev­er, in B2B mar­ket­ing, in today’s ‘clut­tered’ social media scene, a ‘Tri­dent’ strat­e­gy is required to max­imise results. Owned media, earned media and paid media, the 3 prongs of the strat­e­gy, can all dri­ve new prospects to your web site sup­ply­ing a ‘fun­nel’ of new prospects.