These pub­lic work­shops fol­low a for­mat and con­tent devel­oped for NWM clients and pro­vide valu­able insights into the world of social media.

Next dates:

The work­shop pro­gramme will resume in Sep­tem­ber with the dates announced at least 6 weeks in advance.

Venues:

  • Lon­don
  • Birm­ing­ham
  • Bris­tol
  • Cas­tle Don­ing­ton

Times:

  • Arrival and refresh­ments 09:30
  • Work­shop com­mences 10:00
  • Work­shop clos­es 15:30
  • There will be short breaks and a 30-minute lunch break dur­ing the day.
  • Tea and cof­fee and a buf­fet lunch will be pro­vid­ed

Cost:

  • £198.00 includ­ing VAT (£165.00 ex VAT). The fee must be paid in full in advance of the work­shop.

To book:

  • Please call 01332 856 999 or email Faye Coton.

Few mar­ket­ing pro­grammes can be con­sid­ered com­plete with­out an effec­tive Social Media ele­ment. Social Media pro­vides a cost-effec­tive chan­nel of com­mu­ni­ca­tion to cus­tomers, prospects and soci­ety at large for both B2C and B2B mar­keters.

This work­shop will equip both ‘new­bies’ and more expe­ri­enced prac­ti­tion­ers with the process, tech­niques and knowl­edge to plan and imple­ment an effec­tive Social Media cam­paign for their busi­ness. The day will include prac­ti­cal ‘hands-on’ ses­sions.

Social media strat­e­gy

  • Audit — Your cur­rent social media foot­print & key com­peti­tors
  • Plan — Social media strat­e­gy using paid, owned and earned
  • Pre­pare — Chan­nel con­tent strat­e­gy def­i­n­i­tion
  • Imple­men­ta­tion – Tools, resource and bud­get to deliv­er strat­e­gy

Social media plan­ning and con­tent cre­ation

  • Audit – Post types and tac­tics
  • Plan – Social con­tent plan­ning
  • Pre­pare – Cre­at­ing social con­tent
  • Imple­men­ta­tion – How to use social media plat­forms

The work­shops will use a unique plan which enables users to:

  1. Devel­op a mar­ket­ing strat­e­gy
  • Under­stand your mar­ket envi­ron­ment
  • Mar­ket seg­men­ta­tion and tar­get­ing
  • Brand dif­fer­en­ti­a­tion and posi­tion­ing
  1. Devel­op a Social Media strat­e­gy
  • Social Media audit
  • Your Social Media objec­tives
  • Con­tent strat­e­gy
  • Tak­ing your prospects on a jour­ney: Reach, Act, Con­vert, Engage
  1. Social media plan­ning and con­tent cre­ation
  • Using owned, earned and paid media to:
    • Increase brand aware­ness
    • Estab­lish brand posi­tion­ing
    • Deep­en cus­tomer rela­tion­ships
    • Thought Lead­er­ship’
    • Gen­er­ate sales leads
    • Prac­ti­cal ses­sion on how to use social chan­nels using best prac­tice, includ­ing chan­nel opti­mi­sa­tion
    • Cre­at­ing effec­tive con­tent

The work­shops will be led by Kirstie Smith and John Bradley.

Kirstie Smith has over 6 years’ expe­ri­ence work­ing in Social Media as a prac­ti­tion­er and more recent­ly teach­ing the sub­ject at Birm­ing­ham City Uni­ver­si­ty. Kirstie has exten­sive expe­ri­ence in B2C mar­kets and cur­rent­ly works for clients in the fash­ion, hos­pi­tal­i­ty and food sec­tors. Kirstie will present the Social Media Strat­e­gy, Plans and Con­tent sec­tions of the work­shop and lead the ‘hands-on’ ses­sions.

John Bradley has over 30 years’ expe­ri­ence of sales and mar­ket­ing man­age­ment in com­pet­i­tive inter­na­tion­al B2B mar­kets. A for­mer Mar­ket­ing Direc­tor of JCB, John has stud­ied mar­ket­ing strat­e­gy and plan­ning at INSEAD Paris, Cran­field Busi­ness School and War­wick Busi­ness School. John has man­aged New Wave Mar­ket­ing for 12 years with clients in the cap­i­tal equip­ment, secu­ri­ty and equip­ment dis­tri­b­u­tion sec­tors. John will lead the mar­ket­ing strat­e­gy sec­tion of the work­shop.